Natasha Perssico Escobedo, MBA, CPA, ASA-BV, was proud to be a panelist in a June 25th webinar on the topic “Valuing Your Brand and Other “Soft” Assets.”

A company’s name, logo, and other intangible assets have no intrinsic value. Yet, such intellectual property (IP) rights are increasingly important. Other examples of such “soft” assets include trademarks, copyrights, and trade secrets. This webinar will help attendees understand how experts go about valuing such intangible assets.

A video of this program can be purchased here.